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Conversion Tracking with Google and GoodBarry
If you have an online business that relies on paid placement for a good portion of your meaningful traffic, then Google’s conversion tracking is extremely important.
The concept is simple. You run Google AdWords campaigns to drive targeted traffic to your site, and you have conversion tracking code on certain pages so you can track your success. One common method is to place the conversion tracking code on a ‘Thank You’ page, which is a page visitors are taken to after filling out a form of some kind - whether a simple contact form, or subscription or quote request. This way, you know which visitors found your site through a paid advertisement on Google and then made their way to a form which they then filled out.
With GoodBarry, placing this tracking code on the correct page is easier than you think. Simply go to “Admin > Customize System Messages” and then click on the “Web Forms Confirmation Page” to edit that page. From there, use the HTML view on the editor to paste in your tracking code, and you’re ready to go!
Additionally, if you’d like for different forms on your site to have different confirmation pages (perhaps so you can have different types of conversions to track) you can edit the form action and create new confirmation pages as well. Simply follow the directions found in the online business wiki here, and then create the new confirmation pages with the appropriate tracking code for each.
Tags: goodbarry, google, sem
Written by Simon Shull Foust on July 31st, 2008 · Comments (0)